Verizon Super Bowl commercial features Coach Lynn from the LA Chargers telling an emotional true story of how he wouldn't be here without First Responders. Viewers are driven to AllOurThanks.com to upload a photo thanking First Responders for the impact they've made on their lives.
After uploading UGC, the site automatically refreshed to include personalized photos into a second content piece called “Hall of Stories”, also featuring Coach Lynn. Refreshes happened in real-time 48x per day. Imposium delivered targeted, localized versions across the country, creating one per state as well as a national spot, pushing the shelf-life of UGC to specific cities. New Yorkers would only see content from other New Yorkers, heightening the emotional impact, and delivering a hyper personalized experience.