After uploading UGC, the site automatically refreshed to include personalized photos into a second content piece called “Hall of Stories”, also featuring Coach Lynn. Refreshes happened in real-time 48x per day. Imposium delivered targeted, localized versions across the country, creating one per state as well as a national spot, pushing the shelf-life of UGC to specific cities. New Yorkers would only see content from other New Yorkers, heightening the emotional impact, and delivering a hyper personalized experience.