Their custom personalized video included all the classic Super Bowl commercial tropes like a talking baby, talking dog, a robot, an epic burnout and others. All customized to the details each user puts in to the video. The result was an over the top invite with an A-List host, all created just for you.
Site traffic was driven from media coverage, ad placements, and redirected from tostitos.com which generated millions of views and thousands of submissions. The Imposium video rendering platform and cloud based technology handled the traffic flawlessly, scaling up to handle the spikes from all the media leading up to the Super Bowl.