T-Mobile
Super Bowl Social Media

Who knows more about keeping their data private than the infamous Kim Kardashian? So, to help T-Mobile promote privacy awareness, the tabloid queen appeared in a Super Bowl spot to call on her legion of fans (and haters) to tweet her for a personalized video response. With that kind of following, there’s only one personalized video generation software to handle that kind of attention – that’s Imposium, the gold standard in dynamic video rendering for mass audiences.

action

Engage with a Mega-Star

With the leader in custom video generation powering another huge creative campaign, teams were confident leveraging Imposium’s social connectivity features for large-scale deployment across social media. During the big game, Kim enticed fans to tweet her with the promise of getting something special in return. A fury of excitement had people tweeting her by the thousands every second, and Imposium processed each request and delivered a contextualized response in the form of an individualized video sent directly from Kim’s account. The process happened quickly and automatically, plus applied a number of Imposium’s helpful features including optimized video output, custom effects, motion blur, UGC integration, and much more.

Over 1 million unique customized
video ads generated
Over 500 million
organic impressions

Big Game. Real Results.

The process happened quickly and automatically, plus applied a number of Imposium’s helpful features including optimized video output, custom effects, motion blur, UGC integration, and much more. Everyone huddled up and watched with excitement as the magic unfolded from a simple tweet, with Imposium generating their custom auto-reply posted back to twitter within seconds. To accommodate the traffic, over 5000 servers were ready and running during the big game, and Imposium did what it does best, efficiently scaling to help increase ROI through the power of personalized marketing for the T-Mobile brand.

Everyone huddled up and watched with excitement as the magic unfolded from a simple tweet, with Imposium generating their custom auto-reply posted back to twitter within seconds. To accommodate the traffic, over 5000 servers were ready and running during the big game, and Imposium did what it does best, efficiently scaling to help increase ROI through the power of personalized marketing for the T-Mobile brand.

client:

T-Mobile

agency:

Big Fuel

Production Company:

Tool Of NA

Digital Production:

Nickel Media/Imposium