Ørsted
Love Your Home

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Pulling from thousands of video and audio assets, Imposium was able to generate personalized videos created for each user that interacted with the site. Imposium used its dynamic asset library to tag and organize the assets that each corresponded with the user inputs on the site. The variations were limitless so each user received their very own, custom video back.

action

Imposium was able to do this efficiently by allowing administrators to gather the assets, upload, and organize them in a contextually relevant way that aligned with the messaging on the site. Users would choose three different answers on the site around how they felt about their home, and a personalized video was created for them to address their feelings.

Over 5000 Unique audio and video clips recorded and tagged
Audio and video localized for 10 languages
Millions of possible video combinations

client:

Ørsted

agency:

Wieden Kennedy

Production Company:

Tool of NA

Dynamic Video Production:

Imposium