Marriott
Moments Dynamic Video Ads

Marriott Rewards Moments curates all-out amazing, jaw-dropping, once-in-a-lifetime events that members will never forget. With exciting experiences added daily and auction prices changing constantly, Marriott Moments needed a cutting-edge ad solution to increase awareness, engagement and conversion with the ability to refresh in real-time.

Imposium devloped a solution that auto-refreshed creative on-the-fly. Populating videos based on how data points were udpating alongside user experience. Hyper-relevant targeting ensured accurate point balances, available rewards and user interests were served to the right members across social media and 3rd party publishers.

2.5x Click-Through Rate
81% Increase in Site Visits
60% Increase in Rewards Redemptions

By providing members with relevant messaging at the right moment, this partnership superceded all benchmarks. Various data integrations across CRM and Audience Targeting, created a holistic partnership that delivered measurable uplift for the brand across CTR, relevancy and conversion, making this a show-stopping, award-winning activation.

client:

Marriott

media agency:

MEC

Dynamic Video Production

Imposium