Imposium devloped a solution that auto-refreshed creative on-the-fly. Populating videos based on how data points were udpating alongside user experience. Hyper-relevant targeting ensured accurate point balances, available rewards and user interests were served to the right members across social media and 3rd party publishers.
By providing members with relevant messaging at the right moment, this partnership superceded all benchmarks. Various data integrations across CRM and Audience Targeting, created a holistic partnership that delivered measurable uplift for the brand across CTR, relevancy and conversion, making this a show-stopping, award-winning activation.