Nickel Media was honored with one of the top accolades in the industry for Take This Lollipop, the Emmy Award, one of which the world’s elite compete for annually. Handed out for Best New Approach, the undeniable power of the Imposium platform combined with the creative power of Nickel Media made this piece an unforgettable part of Emmy history.
By connecting your Facebook account and watching as a creepy character stalked you online then appears to find you in real life, the viral sensation took the internet by storm. It becomes obvious you’ve developed culture-shifting creative when reaction videos to your work start popping up by the thousands. And when the toughest-to-reach target market embraces your campaign like they did for Lollipop, you’ve got an epic hit on your hands.