DESTINY: THE LEGEND OF YOU
PERSONALIZED GAME TRAILER VIDEO

Over 1 million gamers experienced how incredible personalized videos are when they generated a custom trailer for the new Destiny expansion. With absolutely no media support, the campaign rockedthe gaming world and changed the face of gamevertising forever. By simply entering their online ID, jaws dropped as an individualized video played featuring their very own stats and achievements.

action

Explainer

the legend of <br> SneakyPhoenix

the legend of <br> marckdragon21

the legend of<br> TheHorseGodTW

TRIED. TESTED. TRUE.

Imposium was given a true test of its ability as hordes of hardcore fans generated their videos on-demand. Word of mouth powered the entire campaign and Imposium answered the call – using thousands of servers to handle the traffic. Crisp 1080p optimized videos played seamlessly on mobile and social media, with gamers waiting just seconds for their video to be generated. And it all happened with the touch of one button.

1 million renders in less than 24 hours
Winner of IABB Mixx Award 2016
$0 media spend with purely organic engagements

PURE ORGANIC TRAFFIC

One amazing thing Imposium is known for is the high ROI you get with its dynamic, personalized videos. The highly-anticipated game expansion shattered sales expectations and proved once again that hyper-targeted, personalized videos get results. In the end, the client was thrilled and Imposium came through when it counted most. Game on.

client:

Destiny

agency:

AKQA

Production Company:

Tool Of NA

Digital Production:

Nickel Media/Imposium