By leveraging the original television ad, which features 2 men in a locker room talking with their armpits, Imposium let audiences customize the subtitles to create their own story. While it may have been uncomfortable to watch, Imposium kept everything SFW by doing all the moderation on its own. Using the dynamic text and UGC text entry features, users had fun creating thousands of gut-busting Juicy Fruit branded videos to entertain friends on social media. With user made videos ready in under 3 seconds, the engagements were fast, funny, and unforgettable.
A simple-to-use website used Imposium’s API to generate custom videos at an incredibly efficient rate. Our low-cost software solution gave clients the flexibility they needed to reach mass audiences with hyper-targeted videos on Facebook, Twitter, and YouTube thanks to Imposium’s optimized video output and speedy render times. A great creative idea based on personalized content brought the brand to life like never before, with each individualized video increasing exposure in social media, earning organic impressions and driving deeper engagements.
The campaign’s success was largely attributed to Imposium’s ability to generate the customized creations quickly, and flawlessly. Our custom video rendering software solution proved once again why it’s the gold-standard in dynamic, personalized content creation for the masses.