IHG
End of Year Lookback

Being recognized and treated well is an important detail for travelers, so what better way to communicate with them than to give them their very own personalized thank you video acknowledging their accomplishments over the year?

action

English

Japanese

German

Russian

Imposium worked with IHG and Ogilvy NYC to deliver a personalized lookback video for IHG members that incorporated their top travel stats for the year. Imposium integrated the dynamic elements into the customized video that was sent out to millions of members in an email campaign at the end of the year. Even with that many videos, Imposium was able to generate the videos flawlessly for the masses using its scalable cloud based video rendering technology.

2.3 Million videos created
Videos localized for 12 different languages
Videos delivered to customers via a single email blast

IHG members loved seeing their stats in a fun, delightful lookback video that reminded them of how much they’ve traveled, and what they’ve earned over the past year by staying with IHG.

client:

IHG

agency:

Ogilvy

Dynamic Video Production:

Imposium