ONE.org
#GirlsCount

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Nowhere on earth do women have as many opportunities as men. Nowhere. 130MM girls don't have access to education. ONE asked the world to count them, one by one. Thousands of people added their counts, urging our leaders to get girls into school. Imposium was the technology parnter proudly underpinning this initiative.

Through a bold and unique digital initiative, ONE wanted to invite people across the globe to film themselves counting a number between one and 130 million. Each short film to represent a girl denied an education and together would make the world’s longest video.

Combined count video over 48hrs long
Over 30k user submissions
celebrity submissions including Malala Yousafzai and Gisele Bündchen

Imposium created a digital hub that through a coordinated marketing effort, received submissions from Sheryl Sandburg to Robin Wright, Bill Gates to Charlize Theron. Thousands of videos were created in the first year, and ONE made an impact increasing donations at a global level with international leaders.

client:

ONE

agency:

droga5

Digital Production:

Nickel Media/Imposium