ONE.org
#GirlsCount
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Through a bold and unique digital initiative, ONE wanted to invite people across the globe to film themselves counting a number between one and 130 million. Each short film to represent a girl denied an education and together would make the world’s longest video.
Imposium created a digital hub that through a coordinated marketing effort, received submissions from Sheryl Sandburg to Robin Wright, Bill Gates to Charlize Theron. Thousands of videos were created in the first year, and ONE made an impact increasing donations at a global level with international leaders.