Multiple cameras tracked the action through a series connected rooms, where our teams were behind the scenes on location supporting the custom video generation. Players tracked their progress with an easy to use custom interface and individualized RFID cards that Imposium read to render the final video. Players who participated were also captured in front of green screens before entering and Imposium was able to stitch together all of the footage just in time for players to make it to the finish line for a memorable keepsake. The final rendered video featured all the best moments from the experience with inspirational copy, compelling music, and relevant product messaging.
Hundreds of people lined up to experience a completely new way of taking a car for a test drive. And our software was there to provide another seamless solution for custom, dynamic, individualized video to help increase engagement and smash sales expectations using the ROI of personalized creativity. We’re proud to have once again set the gold-standard for personalized video experiences and continue to prove that Imposium is the most flexible, stable, reliable dynamic video software in the world.