Stranger Things 2
Feed Dart

To promote the highly anticipated release of Stranger Things 2, Imposium worked with Ralph NYC to introduce the loveable Dart. Users were allowed to upload an image of themselves which was then put into a scene with Dart chewing on and swallowing your picture. The personalized video resulted in over 250,000 videos created, and were shared all over social media as people began watching the new season.

action

Once users came to the site they were given back a video within seconds showing Dart chewing on their photo. Our Imposium scalable dynamic video rendering technology automatically handled the spikes as the show came out, ensuring low wait times and high quality videos on the fly.

Over 250k Unique videos created in under a week.
Shared thousands of time across various social channels

client:

Netflix - Stranger Things

agency:

Ralph NYC

Dynamic Video Production:

Imposium